Tools & resources
SEO Tools and Tech Stack
I use a combination of custom-made scripts and websites that I have built for my daily work. These powerful tools help me work up to 20x faster and allow me to stay focused on the core aspects of SEO.
So, I mainly create tools like these to boost my productivity and avoid the high monthly costs of premium features found in other software.
Built by me
Custom tools I built to solve problems off-the-shelf software could not.
GM
Private
GM-Scraper
It scrapes GMB listings directly from Google Maps, pulling in details like social media accounts, phone numbers, emails, addresses, websites, and more. This lets me reach business owners directly from my home or office without having to track down their contact info manually or buy it.
AK
Private
AttemptKar-CBT-Engine
AttemptKar is a powerful CBT engine plugin for WordPress for Indian competitive exams. It provides the best quality exam experience with the features of secure access, timed exams, auto-save, resume after interruptions, instant results, analytics, and leaderboards. It also has a unified dashboard with a bulk import feature, making it easier to customize exam arrangements for several exams.
IH
Private
ImgHost
PF
Free
PaperForge
PaperForge is an online tool for creating reusable question paper templates. You start by building your first template, where you can set up sections, add questions, and assign marks. Once saved, your templates stay in your library, so you never have to rebuild the same format twice. When you need a final paper, just pick a template and export it in your preferred format, including DOCX, XLSX, and more. It is designed for teachers and educators who want to save time without paying anything. And yes, it is completely free.
My daily stack
Industry platforms I use and recommend.
Google Search Console
The single most important free tool. Raw query data, indexing status, crawl stats, and Core Web Vitals straight from Google. This is where every SEO decision starts.
Semrush
Competitive analysis, keyword gap reports, backlink audits, and position tracking. I use it daily to benchmark against competitors and find content opportunities they are missing.
Ahrefs
Best backlink index in the business. I use it for link prospecting, content explorer research, and tracking domain authority growth across client sites.
Screaming Frog
Desktop crawler for deep technical audits. Finds broken links, redirect chains, duplicate content, thin pages, and missing meta data across thousands of URLs in minutes.
Google PageSpeed Insights
Lab and field data for Core Web Vitals. I run this before and after every performance fix to measure real impact on LCP, CLS, and INP scores.
Schema Markup Validator
Google's Rich Results Test and Schema.org validator. I check every structured data implementation to make sure it passes validation before deploying to production.
Like the way I think about SEO?
I bring this same mindset to every project I work on. If your site has traffic plateaus, indexing delays, or technical issues holding back your rankings, let's talk about it.