Case studies
Results from sites I work on
Real numbers from Google Search Console, and what I did to get them.
A business school website
Scaling Organic Traffic by 389% in a Crowded Market
The site was struggling to compete against giant aggregator sites. Its highly academic content lacked search intent optimization, and technical bloat was causing a 4.2s LCP delay.
Google Search Console, May 2025 to April 2026
7,250
clicks, was 1,480
941K
impressions, was 171K
8.3
avg position, was 32.4
Organic traffic share
78%, started at 51%
Domain Authority
15+, from near 0
Authority Score
10, from 2
AI Visibility
14, from 0
LCP improvement
4.2s
Keywords in Top 10
82k+
The Challenge
Poor indexing, massive render-blocking scripts, and no clear mapping between student search intent and existing curriculum pages for prime MBA keywords.
The Solution
Full Core Web Vitals audit, intent-mapping for 40+ program pages, and deployment of GSC Mapper to find quick-win keywords.
Career services
Ranking Multiple Keywords on Page 1 for Career Coaching
CareerManagers needed to capture high-intent users actively searching for executive coaching. Their new pages were taking weeks to index, killing momentum.
Google Search Console, July 2025 to April 2026
5,130
clicks, was 658
713K
impressions, was 149K
6.4
avg position, was 24.7
Organic traffic share
71%, started at 42%
Domain Authority
5, from 0
Avg Google indexing time
1-3 hrs
Page 1 rankings
20+
The Challenge
Painfully slow Google indexing (weeks for a new post) and a traffic share of only 42% in a highly competitive executive niche.
The Solution
Implemented instant indexing protocols and restructured their internal linking to funnel authority to high-converting service pages.
Got a site that is stuck?
Send me the link and what you expected to happen. I will reply with what I would look at first, and whether I can help.